PURPOSE
PURPOSE
Helping people and organizations find purpose and orientation in the age of AI.
meaning
In an era shaped by efficiency and endless possibility, the question has quietly changed.
It is no longer what we can produce — but why we should produce at all.
Artificial intelligence has made creation effortless. Products, services, and ideas appear at unprecedented speed.
Output multiplies, while meaning grows thin. Intention dissolves into motion. Purpose trails behind progress.
For years, we learned to move fast.
Design sprints. Rapid validation. Constant iteration.
But when machines can generate in seconds, speed is no longer a human advantage.
What remains is something else: judgment, presence, responsibility. The ability to pause. To reflect. To choose carefully what deserves to exist.
This is where my work begins.
40° 43' 46.6392" N
74° 0' 30.1572" W
selected work
At the edge of the next phase
Typical situations in which people reach out to me
We’re launching a new product and don’t want to ship something we don’t fully believe in.
Growth is ahead of us, and we’re afraid of losing what originally made us who we are.
We’re considering a new brand or rebrand, and it feels like more than just a logo or a website.
We’re starting to use AI and want to do it without losing our human voice and direction.
Everything feels like a priority, and we need to distinguish what actually matters.
We’re entering a new phase and don’t want to make a fast decision we’ll regret later.