APROPOS

I am a service designer and strategic designer based in London. My vision is to improve and develop new services related to healthcare. Today complex world requires new approaches to solve challenging problems in the healthcare industry. Furthermore, I understand the term healthcare as an area responsible for our wellbeing and happiness as well. I am a big believer, that design-led innovation creates the potential for a new way how to solve problems and find new opportunities. It is important to set up multidisciplinary co-operation in order to solve problems on the local and global scale.

The last couple of years I worked on projects for some big companies such as Telefonica and Addidas and a number of small companies, entrepreneurs, and individual visionaries. Since 2014, I am working as a part-time designer for a chain of dental offices in Prague. I developed a preventive program based on digital animated games for children and then I focused on digital marketing and branding of the company. In 2012 I founded a cultural organization in the Czech Republic, which was an active partner of Pilsen, the Europen Capital of Culture 2015. Since 2012, I work as a freelance graphic and packaging designer for food and beverage industry clients.

APROPOS

The aim of this project was to design a future service that will help understand and engage with new understandings of happiness in the future.

We find ourselves in an interesting human moment related to our happiness. From technical innovations like Artificial Intelligence, fMRI, Virtual Reality, gamification, facial recognition, big data, social networking, real-time mapping & sensing, to system changes like gross domestic happiness, China’s social credit score, and the UK Minster of Loneliness, the future is wide open and the possibilities rapidly evolving.

The aim of this project was to design a future service that will help understand and engage with new understandings of happiness in the future.

SERVICE & EXPERIENCE DESIGNER

Radim Pekárek

Designing narrative-driven experiences and new levels of values

Hello, my name is Radim and I'm a service designer focusing on digital and innovation projects. I use design to create an than enable common experiences across various user and customer flows, and develope new levels of values for all stakeholders involved.

I work for organisations and companies in both public and private sectors. I joined Creative Dock in Prague on projects for Avast and Albert. Before, I worked as a service designer alongside the Royal College of Art in London for Telefónica Alpha and Bounce Works.

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After graduation at the Royal College of Art all my classmates spread around the world. Thus, the only way to continue our work is online. This is the reason why we launched an online consultancy service with the aim to practice service design and help companies and organisations around the world transform their businesses.