My name is Radim and I'm a freelance service designer based in Prague. I use human-centred research to inform changes to existing services from bottom up and create new services entirely. Currently, I work for clients alongside the Creative Dock in Prague in healthcare, commerze, insurance and bank sectors and I also work on some of my side projects that are presented in my portfolio. 

I have background in design management, multimedia and branding. Over the last three years I focused mainly on designing services for international clients such as Telephónica Alpha in Barcelona, Bounce Works in London, Dental Care Houses in Prague and Creative Dock Czech and Hungary. I'm open for new collaborative projects in the fields of service design and CX / UX experience design.



Research & Design 

Conducting research of customer needs, desires and fears in order to propose the best possible solutions. Designing solutions for the best experience.

CX / UX Design

Enabeling common experiences across various customer and employee touchpoints. Interactive prototype development via digital tools such as Figma and Adobe XD.

User Testing

Testing through qualitative and quantitative methods. Establishing a feedback loop with the aim of constant learning from insights.


Strategic design

Future-oriented product / service principles, or strategies, used to meet demanding business-goals and objectives



Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. Service design may function as a way to inform changes to an existing service or create a new service entirely.



© Radim Pekárek 2020  |   All rights reserved