Reimagining dental care services

Final Project  - MA Service Design 

(Royal College of Art),

Partners: Kolibree, ZS Pod Marjankou, Dental Care Houses Prague
 Service Design   Public Health   
 Digital Platforms  

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The Overview

WHO has formulated specific targets on dental caries among children to be achieved by 2020. The target was to reduce dental caries severity among children aged 12 years to no more than 1.5 DMFT ( Decayed, Missing and Filled Teeth index). However, most of central and eastern European countries, such as the Czech Republic, haven't reached this target. 


The Research

The research consists of an online questionnaire, 14 interviews with key stakeholders such as dentists, dental professionals, school teachers and parents.  Than, I organised two design workshops with one group of pre-school children and one group of school-children in order to better understand their relationship to health education.

1. Dentists are not motivated to focus on prevention, they focus rather on treatment.


They invest to the early stages of patient journey in order to reach new patients but they do not invest in health marketing in the later stages.

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3. Organised prevention such as school prevention programs were throwen overboard in these countries

2. School Prevention Programs are Underfinanced and do not Have Trust of Both Parents and Teachers

From the primary research, I found out that the advantage of these countries which have less problems with dental health (UK, Germany, Switzerland,..) is for example that the school dental service was not thrown overboard. But, in the central Europen countries, the introduction of organised prevention such as school-based dental health education has been mostly abolished in the early nineties.

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The Market Research

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The Conclusion and Problem Statement

While the dental care system in Baltic countries is fragmented, there is an increasing need for a holistic approach to solve the problem. But it seems less important issue for national policy makers. Thus there is need to find a way how to motivate parents to be ivolved more. Maybe the way is through produst of dental aesthetis and fashion and lifestly ervices and products.

No signals of some big systematic reforms or systematic change in dental health care policy. The dental health care system  is designed in order to help people when a disease occurs. No enough focus on prevention.

How might we connect parents, schools and dentist in an engaging way in order to improve the dental health of both kids and parents?

The Service Proposition

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The goal of the service is to synchronize the learning proces within school education, dental checkups and home activities through gamefication


The first iteration: new hypothesis