Even though I'm lucky to be healthy whole my life, I grow up in clinics and hospitals – my father is a doctor, my mother is a nurse, my grandma was a nurse, my uncle is a doctor, my older brother is a doctor. However, I'm a designer. 



Over the last five years, I'm studying extensively healthcare from the perspective of design, marketing, change management and health psychology alonside the Prague College and Royal College of Art. Nevertheless, especially during my studies at the Royal College of Art, my perception of this topic flipped around. Let me explain that; the well-known role of health care is to contribute to the overall health of patients and society. In the 40s, WHO re-defined health as not the absence of disease, but the presence of physical, mental and social wellbeing. The state of wellbeing includes all things that we consider important to have a good life; a fulfilling job, being surrounded by people that love us and we love them, feeling part of a community. The problem is, that health care systems around the world are not flexible to adopt this change of paradigm. We can call it sick care rather than health care. 


















This fact led me to establish my professional mission which is to empower individuals to achieve their health and wellbeing goals from a very different perspective that doctors do. My approach is to translate the theory of health and wellbeing into the field of service innovation. I'm constantly exploring the way, how services in various sectors might be improved in order to make people happier and thus healthier.



My vision is to translate the theory of health and wellbeing

into the field of service development and thus make people

healthier and happier.



In order to follow my mission, I'm adopting service design principles. The design is not traditionally


1. Service design

2. persuasive technologies 

3. Change management

4. Health marketing

5. Behavioural Science


TEchnical skills





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