Co-creating with customers and all stakeholders involved

SERVICE DESIGN

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. Service design may function as a way to inform changes to an existing service or create a new service entirely.

DESIGN-LED INNOVATION

Design-driven innovation is an approach to innovation based on the observation that people do not just purchase products, or services, they buy ‘meaning’ – where users’ needs are not only satisfied by form and function, but also through experience (meaning).

© Radim Pekárek 2020  |   All rights reserved