The aim of this speculative service design project was to develop a future service for Telefonica Alpha, that will help them to understand and engage with new understandings of happiness in the future.

Through our research we found that one of the biggest barriers to happiness was a lack of self-understanding and self-compassion. The people we interviewed acknowledged that self-understanding is a difficult journey and one that some people find too difficult, whether through having difficulties with their mental health, lacking opportunities to talk about their own experiences or simply not realising they don’t truly understand themselves. These issues are compounded by our natural tendency towards self- criticism, criticising and blaming ourselves much more regularly than we congratulate ourselves.