Creating new services entirely​ with the focus on people first

My name is Radim Pekárek and I'm a service and experience designer currently based in Prague. I use human-centred design to inform changes to existing services from bottom up and create new services entirely. Currently, I work for clients alongside the Creative Dock in healthcare, commerze, insurance and bank sectors. 


Strategic Design

Future-oriented product / service principles, or strategies, used to meet change in behaviors, demanding business-goals and objectives.

Digital prototype design

Enabeling common experiences across various customer and employee touchpoints. Interactive prototype development via digital tools such as Figma and Adobe XD.

Customer Research 

Conducting research of customer needs, desires and fears in order to propose the best possible solutions. Designing solutions for the best experience.

User Testing

Testing through qualitative and quantitative methods. Establishing a feedback loop with the aim of constant learning from insights.