Reimagining dental care services

Role: Author, Designer, Project lead

Partners: Kolibree, ZS Pod Marjankou, Dental Care Houses Prague

 Service Design   Public Health   
 Digital Platforms  

WHO has formulated specific targets on dental caries among children to be achieved by 2020. The target was to reduce dental caries severity among children aged 12 years to no more than 1.5 DMFT ( Decayed, Missing and Filled Teeth index). However, most of central and eastern European countries haven't reached this target.  My research focused on the Czech Republic. I was wondering why the state of teeth of its population is below the European standart. 

The Research

Why the central and eastern European countries are less succesfull in reaching the target?

The research consists of an online questionnaire, 14 interviews with key stakeholders such as dentists, dental professionals, school teachers and parents. Than, I organised two design workshops with one group of pre-school children and one group of school-children in order to better understand their relationship to health education.

Key findings

  1. Preventive programs were thrown owerboard.

  2. Parents and kids don't to feel engaged.

  3. People don't visit regular dental checkups.

  4. Health nterventions are fragmented. 

  5. There is a lack of communication between them.  

  6. Dentists are limited in adoption of innovative solutions.

The summary and problem statement

In the Czech Republic is missing a holistic approach or connection between different interventons. Parents are less motivated to take care of their kids' dental health because they are not enough educated about potential risk and they lack of connection with their dentists and school preventive programs. 

How might we to synchronize educational activities between parents and the key stakeholders important for kids'dental health?

The hypothesises

  • To connect children, parents, schools, and dentists in an an engaging prevention program and thus supply school-dental-clinics.

  • To motivate dentist (financially) to be more involved in preventative approach to their patients.

  • To enable partnerships and co-create a stronger market for these businesses who are keen to improve educational level of patients.

  • In-long run to provide an evidence of the cost-effectiveness ofpreventative approach to public health organisations.

Prototyping and testing of service propositions

The idea is to synchronise learning process of the key stakeholders important for kids' dental health such as of parents, schools and dentists and to create a framework for a preventive programs for kids between 0-18 years old and their parents. I did more research on how the learning process looks in each environment. Primary schools follow their MPP (Minimal preventive program) which is basicaly a set of lectures usually provided by external organizations. The dentists recomend to visit regular chceckups twice-yearly, so there is a second patern. On the picture below you can see how these two programes can be synchronised together with a learning program recommended by WHO (Minimal dental preventive program) and with home activites.

What is Umim about

Umim is a digital service that connects families with all stakeholders important for kids' dental health and makes learning healthy habbits engaging. Our family platform does this by setting, remiding and tracking your regular dental checkup visits and home activities. At Umim you can register to a program that includes a list of all recommended prevention checkups for your kids in the following year. 

The patient journey starts with connecting to your doctor, booking an appointment, reminding key achievements and at the end you will get usefull tips to improve your kid's health. Build life-time habbits with confidence by rewarding your child with fun activities when goals are achieved. Research shows that positive reinforcement is more effective, so we’re here to help you build confidence and celebrate your success.  

Preventive program designed by dentists and lecturers​

The platform enables dentist and school lecturers to assess each patient during dental examination and school programs. The assesment directly change the content of the platform and the prevention program is created by these recommendations.

The Rewarding System

Kids are reawrded by regular attendance by reaching new levels in time.

The research showed that kids are not focused over long time on a simple habit such as toothbrushing whe they are rewarded by kredits or stars. They feel more engaged when there is just the chance to learn and explore more knowledge in an engaging way.

© Radim Pekárek 2020  |   All rights reserved

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